Lenticular has become increasingly popular in recent years. Especially with the mainstream coverage given to 3D movies and 3DTVs, many advertisers and merchandisers have seen ample opportunity to take advantage of the technology. For a theatrical film that is released in 3D it is almost required that a stunning lenticular posted is created and distributed

As noted in earlier posts, nice lenticular requires precision alignment between the lens and the printed imaged. Because of this the printing technology necessary for making a quality lenticular is rather advanced. There are some home kits available for lenticulars but they require significant knowledge of the capabilities of the printing hardware. Each lens LPI

Because lenticular images utilize a lens, there is an optimal viewing distance. For 3D images (those on vertical lenticules) a viewer significantly beyond the optimal viewing distance will not see any effect because the relative distance between the two viewing angles (the eyes) is null. For animation effects viewing beyond the viewing angle will significantly

As an alternative to printing directly on the lens interlaced images can be printing on a substrate and later adhered to a lens. The substrate must be a flat surface so that the lens is attached at a uniform distance, ensuring clean viewing. Printing on a substrate does have advantages, mainly, the ability to align

Printing can be on a substrate that is adhered to a lens or directly on the lens itself. When printing directly on the lens, the ink is applied to the flat side of the lenses. In this printing method it is important that the printer is capable of aligning the interlaced image directly with the

Drawing three dimensional images are difficult to create because of the inherent two dimensional nature of the drawing surface. Over years of refinement artists have found ways to depict three dimensional items in two dimensional mediums. Perspective, foreshortening,  and ocular occlusion are only a few examples. Different layers or depth of an image will move

Lenticular gives a motion or 3D effect because the lens can be used to focus on distinct images, each in unison. Similar to a movie that has frame after frame of still images flashed quickly a raw lenticular image (viewed without the lens) will appear as if it is more than one image. To create

Horizontal lens orientation is used when 3D is not required. Because humans eyes are stationed horizontally along the face each eye will have the same viewing angle of a horizontal lens. This means that both eyes see a single image, negating the brains natural tendency to perceive depth. Instead with each eye viewing the same

1. Vertical OrientationVertical lenticular lenses deliver separate images to the left and right eye of an observer. With a vertically oriented lens focusing on a vertically interlaced series of images it is possible create a 3D effect by utilizing the human brain’s natural desire to fuse two images, each seen from the slightly different perspective