It is common these days to hear about a company or person moving from print publications to the web. Sure the web is the future, has a smaller barrier to entry, and can ultimately reach a larger audience, so everyone interested in growth should be going there. What if you were already on the web though, had a significant presence, fantastic readership, a stellar reputation, and consistent income? Who would be crazy enough to move away from that, especially to go back to boring old printing.
Recently Zdnet ran an article discussing a move like this, from web publication back into printing. You may be able to tell when I’m going with this. It wasn’t just the boring old printing industry that snagged a top web editor, it was the flashy new technology of 3D printing. Chris Anderson, formerly the Editor-In-Chief of Wired magazine, left his post and published a book called “Makers:The New Industrial Revolution”. Overall “Makers” is meant to mean more than just 3D printers but certainly they play a huge part. Especially since Mr. Anderson has been quoted hypothesizing that 3D printers will be “bigger than the Web” (this may just be a sound bite to help sell books). Looking at the current state of the technology helps to assess whether or not it can truly be the next revolution.
|3D Printed Christmas Tree via Flickr User "Creative Tools"|